One of the best ways to save is when there is a JD sale. During a sale period, we’ve seen discounts of up to 50% and sometimes even more. This fantastic trainer retailer has big sales during the usual periods through the year (such as Black Friday) but it also has a permanent sales page on called Mega Offers.

There is currently a sale in May 2024 with up to 50% off thousands of items!

Remember, if you’re looking for a JD Sports student discount then make sure you check out our guide to get a 10% promo code and other money-saving tips including promo codes, sales and more.

GET STUDENT DISCOUNT >’s a great page to browse for bargains and there is usually trainers such Adidas originals and clothing included. It’s the big brands in there too such as Nike, Adidas, Puma, Ellesse and a whole lot more. But during official sales periods is when the largest range go under discount and we go on to talk about when they are.


So the JD Black Friday sales have now become a big date in the shopping calendar and it is good news is that they have joined in the fun. For last year there were various promo codes released, culminating in the big one of 20% off everything.


When does the Boxing Day sales become the January sales? Maybe we should call them the winter sales and be done with it. There are some of the biggest discounts to be had at the sales at this time of year. There is a wide range of mens and womens trainers, jackets, hoodies, jeans, accessories – pretty much every department has something in the sale. The typical discount is 50%, there are occasionally bigger discounts and it’s easy for students as there is no fiddly NUS code, just do your shopping online, get to the checkout and the reductions are all made.


jd sports sale


Mid-season sales happen between the bigger sales. The spring mid-season sale usually starts around the second week in March around Easter time. One of the best times to get the most money off at JD is when there is a big sale on. The best thing to do is go to the home page as if there is a sale on, it will be on here. We’ve found that there is usually a sale on the following times throughout the year:

  • The JD Black Friday Sales
  • The JD Cyber Monday Sales
  • JD Winter sales from around Boxing Day
  • JD Summer sale is usually around July

When there is a big sale on or a particularly good offer on trainers or sports fashion, then the Squirrel will alert you through our newsletter and Facebook and Twitter feeds so make sure you sign up. They are packed with great money-saving advice and lots of fun stuff too so it’s enjoyable to read. Also, students should check out our JD student discount guide where they can get 10% reduction on their JD purchase.

jd sale


JD, or ‘The Undisputed King of Trainers’ as it is now well-known, is undoubtedly a high street giant when it comes to sportswear, activewear and footwear for all. Based in Bury, Manchester, the chain has grown to encompass over eight hundred stores across the UK and Europe and features in the FTSE 250.

The brand was one of the very few retail outlets who were not at all affected by the British economy’s recession, proving just how popular the shop is and how loyal its customers remain. JD’ range includes a vast collection of trainers for both sports and fashion wear, as well as men’s, women’s and children’s fashion and activewear pieces from leading and biggest sports brands including:

  1. Adidas
  2. Nike
  3. Puma
  4. Ellesse
  5. Fila
  6. Vans
  7. Converse All Star
  8. adidas originals
  9. New Balance
  10. North Face
  11. Tommy Hilfiger
  12. Pink Soda Sport
  13. Emporio Armani EA7
  14. Calvin Klein
  15. Nike tech
  16. Fred Perry
  17. Nike Air Max
  18. 11 degrees
  19. Premier League
  20. Berghaus
  21. McKenzie Essential
  22. Puma future rider

Accessories and football shirts can also be purchased in-store, online through the JD Sports website or through their dedicated smartphone app. Some of the great items they sell include:

  • Football boots
  • Flip flops
  • Sports fashion
  • Football shirts
  • Polo shirts
  • Fitness equipment
  • Clothing accessories
  • Track pants
  • Men’s footwear
  • Crew Sweatshirt
  • Short sleeve
  • Coats jackets
  • Men’s clothing
  • Accessories men
  • Essential t shirt
  • Fitness clothing
  • Casual shoes
  • Body bags
  • Goalkeeper Gloves
  • Shinpads
  • Scarves snoods
  • Nike air max 90
  • Adidas originals stan smith
  • Gift cards
  • Logo crew sweatshirt
  • Accessories bags
  • Shirts vests
  • Bucket hats
  • Nike tech fleece
  • Girls clothing
  • Boys clothing
  • Tracksuits
  • Gym trainers

Trainers, sneakers and footwear are the brand’s biggest unique selling point, with not just everyday pieces such as Nike Air Max and the Adidas Superstar range available, but also a sizeable collection of shoes that entirely exclusive to 2024 JD Sports. At the time of writing, there are a whopping 587 store-exclusive pairs of shoes listed on the JD website, spanning men’s, women’s and children’s… which is a hefty feat for even the most dedicated of sneaker enthusiast to collect!

Taking a sway toward the fashion element of sports brands rather than just focusing in on those who actually play a sport has seen JD Sports go from strength to strength, differentiating it from other high street chains by widening the audience it attracts and ensuring there’s something for everyone in-store and in the sale shop. Celebrity endorsements and limited collections co-designed by popular sportspeople have proved really popular for the brand including the likes of Rita Ora for Adidas, boxing sponsorship with Anthony Joshua and endorsements with the Miami Dolphins. Even if customers aren’t necessarily sporting players themselves, they’re enticed to buy through these partnerships.

JD is now a staple amongst fashion fans, be it for a comfy tracksuit to wear around the house, branded co-ord for nights out or the latest pair of trainers. What’s more, their teamwork hard to negotiate fair prices and to offer a competitive JD student discount and money-off offers and sales, so you know you’ll be getting great bang for your buck. The JD Student discount is often backed up by JD Sports unidays offers, JD free delivery codes, JD promotional codes, JD vouchers and JD sales – all in all – lots of ways to save! It is one of the reasons they are so popular.

If you don’t live by a JD store, fear not. There’s a whole host of delivery options, including various 1-hour stipulated delivery slots (so no excuse for waiting around and missing lectures!) and the ability to collect from your local Post Office. What’s more, if you’re a frequent shopper, the Unlimited Delivery package is just £9.99 for a whole year of free next day delivery when you purchase using the JD app, no matter the size or value of your order – and it’s normally £4.99 ago. Now that’s what we call money saving!

If you think that JD sells only the latest football strips and PE Kit-Esque attire, where have you been hiding? A few years ago, the brand was well known for sportswear and little else, however now it’s a fashion house stocking most of our favourite brands, many of which you wouldn’t have expected!


JD is a relatively new company, having only been founded in 1981 but has seen mass growth since then. Originally a single sportswear shop in Bury, the ranges stocked were so popular that by 1983, the business had expanded to the Arndale Centre in nearby Manchester. By 1996, when the company floated its stock for the first time, there were 56 shops in place and trade deals set up with the likes of Adidas, Nike, Reebok and Puma.

Continuing to grow organically and at a good rate, real success came with the acquisition of other, similar chains. The company bought First Sport (200 shops), Allsports (70 shops) and Chausport (75 shops), immediately re-branding and re-opening all as JD stores. Broadening further, the brand began to buy related companies in Europe too, and now has shops in France, Spain and the Republic of Ireland.

The future looks bright for JD and there’s one thing to be sure of: that Undisputed King of Trainers title won’t be going anywhere fast!


Did we say trainers? Lol. This is what this urban sports store is truly famous for now and it’s no surprise as they have a massive collection of the hottest footwear brands going and the best deals. If you head to the trainers’ page on the for either men or women then there are helpful buttons to the trending sneakers.

For instance, when we visited, students were going silly for various Nike models including Air VapourMax, Air Max 95, Air Max 90 and Air Force One. There was much love for Adidas Originals NMD and Vans Old Skool so a nice range there.


However, thinking that JD is simply some kind of shoe shop is totally selling this store short as they also stock some brilliant on-brand fashions. So whether you’re after the latest trainer must-haves from Adidas to Nike, through to quality sports and urban wear, this top high-street retailer is a go-to and a hit with students all over the country!

Gentlemen, get ready for university and give your style a step up with their stylish and stunning men’s collection ranging from clothing to footwear and accessories. You can go for street-ready tees and shorts, or rep the Air Max fam when you step out for study or play. Get the latest and greatest student looks from Nike, Adidas and The North Face, plus heritage brands like Fred Perry, Lacoste and Lyle & Scott. Simply keep your eye on this page and our Squirrel Facebook page for brilliant offers, savings and voucher codes as well. They have regular seasonal sales too which we keep a beady squirrel eye out for.


Ladies don’t despair, JD also stocks the absolute latest trends for you too with brilliant womenswear both in sportswear and fashion. When the latest fashions land, this is the store you’ll find them in, complete with the latest in vogue items.

This season it’s all about “boyfriend fits”, sporty style, crop cuts and high necks from brands such as Adidas Originals, Ellesse, Supply & Demand and Nike. With new items to check out daily at the, keep checking in to see the fiercest t-shirts, joggers, hoodies and sports bras landing in the women section every day.

They are also stockists of celebrity collections such as original Bad Gal RiRi’s sought after Puma Fenty collection, Beyonce’s Ivy Park range as well as complete classics like Fred Perry, Adidas California tee’s, tights, mesh shorts and All-American legends Tommy Hilfiger and Calvin Klein! Amazing and with your JD student discount you can save across all these brilliant brands.


Basically, you can get your entire campus winter wardrobe with a few clicks of a mouse – with the great JD student discount scheme – or should we say shakes of a squirrels tail? And if you play your cards correctly (read this and we’ll show you how to) you’ll get lots of deals and bargains to have those all-important items at, more importantly, great prices. They are the self-titled ‘undisputed king of trainers’ and we completely agree with that bold statement.

With such a massive selection to choose from this popular trainer shop is a firm favourite with undergraduates across the UK and they regularly have some great offers, so whether you are looking for footwear for the gym, something comfy for lectures or something more stylish for the pub, look no further than this popular retailer.

Top Buy: Customisable Ellesse Riva Backpack – £28.00

The perfect neutral black backpack for carrying all of your essentials around uni, this bag is made from virtually undamageable polyester and has a roomy main compartment as well as side pockets, a zippable front and comfy padded adjustable sleeves. What’s more, you’ll never pick up someone else’s bag by mistake again – this rucksack can be printed with your name and/or number on, just like a football shirt, for personalisation! It makes for a great gift, too.

Top Buy: McKenzie Three-Pack Invisible Socks – £6.00

There are few fashion faux pas worse than white socks and black shoes or having your patterned day-of-the-week socks poking out from your new favourite pair of trainers. These McKenzie socks are exclusive to JD and as thin ankle liners protect your feet while never showing from the rims of your footwear. Made of 70% cotton with some elastane for stretch and available in a range of sizes, these branded socks are £3.00 each, so you’re effectively getting a pair for free with this multi-pack!

Top Buy: Nike Push-Up Grips – £23.00

It’s not always easy to get out to the gym or even to exercise in public or at decent times of the day particularly when you have university work to prioritise first. There’s no doubt that push-ups are a key part of core strength building and work-outs, and if you can bust out a few of them each day, that’s definitely better than nothing. These grips are ergonomic to release stress on your wrists while allowing you to elevate your push-up position, helping you go deeper and build strength quicker. What’s more with a non-slip base, however clammy your hands get, you won’t be going anywhere.


  1. “I am looking to purchase some Nike Air Max from JD with free delivery before I do this do you know when the next vouchers or promo codes will be released, is it worth waiting?” JD often release short term promos but there is no set time-scales of when they do this, as per the guide they tend to be around key dates, if it’s near Black Friday or Xmas if may be worth waiting for, otherwise, we’d just recommend using the best discount you can find at the time.
  2. What is good to buy in the sale?” There are some great brands and trainers that are sometimes in the sale and they include:
    1. Nike Air Max
    2. adidas originals
    3. Nike Air Force One
    4. Fila Blush
    5. adidas Stan Smith
    6. Vans Old Skool


  • Did you know that the J and the D from stands for John and David who were the founders of the firm back in 1981
  • The first shop was based in Bury, but they quickly opened another in the Arndale Shopping Centre in Manchester and never looked back!
  • The JD Group now has well over 800 stores covering both sports and branded fashion!
  • In October 2005, it bought 70 stores, from the administrators of Allsports!
  • Students love JD because of the fantastic range of established fashion brands and introducing smaller, exciting new brands too. They sell them at attractive prices and there is ways of getting these amazing trainer and urban wear brands for less.
  • According to their about us page, JD has also sponsored some UK football teams and have a stake in Who knew!

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