The epitome and perhaps the most successful of the current fast fashion brands, Missguided is a cult-favourite amongst fashion fans and, unlike most e-commerce sites of its ilk, has found itself popular enough to launch its own flagship retail store!

We’ve written this guide about the brand so you can learn more information about misguided.

We’ve got the best of the best student deals at the Missguided so make sure if you’re looking for the student discount then check out our Missguided student discount page for the latest ways to save.

About Missguided

Missguided has a huge range of women’s fashion on its website From affordable, stunning dresses to bodysuits, coats and jackets, tops and jeans and the latest trends they truly have it all. And with a discount code courtesy of Unidays, there are also ways to save money too.

about missguided

Aimed at women aged 16-35, Missguided was launched in 2009 but has experienced such rapid growth that it now stocks thousands of items with hundreds added daily, as well as operations in the US, Australia, France and Germany. The brand is known as the ideal one-stop-shop for effortless outfits and is a favourite amongst bloggers and influencers, so their pieces can often be found shared and styled on social media by a range of women spanning all backgrounds, shapes and sizes.

A bold and straight-talking brand that manages to always come across a ‘girl’s fashion-forward best friend’, Missguided says its aim is to empower females globally to be confident in themselves and to be who they want to be. All of their looks are created in-house by their own designers and the economies of scale they’re now able to work with helps them keep costs down and items affordable. Led by the Babes of Missguided, as they call their fans, the community of the firm’s fans celebrate each other and their aesthetics. Some influencers and celebrities are given their own discount codes to promote and can even earn commission on certain items bought through the site.

The current Missguided range includes dresses, tops, trousers, skirts, blazers, jackets, coats, activewear, lingerie, accessories and shoes. The brand launched its first wedding dress collection last year, and also plays host to fantastic ranges of clothing for petite, tall and plus-sized women. Everything can be returned for free so you can try before you really buy, and with a 30% standard discount, there are bargains to be bagged! Of course, if there are any extra offers, discount codes or sales to be had, this is the place to hear about them – so bookmark Student Discount Squirrel and we’ll keep you updated on developments. Missguided is well known for hosting quick flash sales, and we have the inside info on them: so never shop without checking back here first!

Missguided is known for its forward-thinking collaborative collections, and most recently these have included working with Amber Rose, Jourdan Dunn, Carli Bybel, Caroline Receveur, Sarah Ashcroft and Alexis Ren. They continue to work with the hottest and most relevant of women worldwide, so stay tuned for them launching something with someone you love soon.

History of the Brand

Missguided was created back in 2009 by Nitin Passi (also known as Passi Missguided, nitin passi missguided), who studied business management at Cranleigh School and Newcastle University before working for his father’s fashion wholesaler after graduation. Taking a £50k loan from his father, he used £3k to set up the website and £5k to buy stock – and had repaid his Dad within 6 months! His inspiration came from spotting a ‘gap’ in the online market aimed at fast fashion for younger women; so he took a punt, and it paid off. Now, Nitin is a multi-millionaire as a result of owning Missguided and remains the sole owner.

Missguided’s success is thought to be having cashed in on the fast fashion revolution just as it kicked off, as well as having capitalised successfully on social media attention using strategic partnerships with bloggers and influencers, which remains part of their marketing strategy. It’s also appeared in teen vogue based in New York.

The brand’s outfits are often shared, liked and commented on online, and developments in social platforms mean that fans are able to shop directly from their feeds. What’s more, you can now find Missguided gift sets in Boots during their classic Christmas 3-4-2 range and in selected department stores nationwide – so you can have it bought for you, too. They have had some great collaborations including Sofia Richie x Missguided.

In 2017, the firm opened its first brick-and-mortar stores in Bluewater and Westfield Stratford shopping centres, but it has since confirmed that the latter is to close, raising questions as to the ongoing financial viability of taking such a large online operation offline and onto the high street. That says popularity remains high, and the site is still a firm fashion favourite for many.

They have nailed their supply chain model which is greatly admired in the fashion industry. They appeal greatly to their young target audience and have had some amazing success with items such as the Justin Bieber printed tees and dresses. They also pay the living wage too which we applaud.



OK, so it’s not a product as such, but here at Student Discount Squirrel, we believe in saving where you can, if you can.

If you plan on shopping at Missguided even twice in the space of a year, its worth investing a tenner for this package.

Valid for 365 days from purchase, you can have next day delivery for free as often as you like, saving up £5.99 per order. Once bought, there’s no voucher codes and no hassle; your discount will be applied automatically at check-out.

Now that’s Student Discount Squirrel approved!



The ultimate comfy sweatshirt, this huge cotton jumper is bold and bright but still something you can snuggle up in.

The oversized knit trend isn’t dying any time soon, but the bold geometric print on this nicely creates a statement.

Team with your trackies for around the house wear or jeans and heels to dress it up a little more. Who cares what’s underneath: you’ll be snug as a bug in… a giant sweatshirt? Whatever. It still sounds great!


A clutch is the ultimate in sophistication and this black number will go with any outfit, be it formal for a wedding or graduation, or just ready for a night out.

Wipe-clean so it’ll survive even the messiest (or just rainiest, even you’re at uni up north!) of nights, this clutch brings together an outfit nicely and is still big enough to fit in all your essentials.

Dress up any attire with this envelope bag and match the trim with gold-coloured jewellery for a really tailored co-ordinated aesthetic.


We hope you have found our guide to Misguided helpful and found out a bit more about this brilliant and popular retailer. It is a firm favourite with students and non-students alike for its affordable and funky fashion, that is suitable for nearly all occasions.


If you’re looking for similar offers, you may like to visit the pages below or the following articles – womens student discount, Claires student discount, Winter Fashion for students: