The health and fitness industry in the UK is now worth over £20billion per annum, and more of us than ever are turning to gyms, workout routines and nutritionally-balanced diets to enhance our lifestyles and give or physical and mental health a boost.

As a result, the vitamin and nutrition market has blossomed, and consumer demand has swung towards supplements and workout enhancers that aren’t the old-fashioned steroids of days past. MyProtein is one such firm, and rather than selling third-party products, they formulate, manufacture and distribute their own products online.

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A seriously indulgent and surprisingly healthy snack, these baked oat-rolled flapjacks taste as good as any full-fat version you could bake or buy.

There’s a whopping 10g of protein per bar, perfect for contribution to muscle mass and growth, so these make a fantastic post-workout snack without any guilt.

What’s more, despite the chocolate-y goodness, there’s less than 2g of sugar in each serving, so you can refuel any time of the day and no matter what kind of regime you’re sticking to.

Top Buy: Vegan Gluten-Free Toffee FlavDrops, 50ml – £4.99 

Cutting out (or cutting back, for that matter) on sugar can be difficult, but you shouldn’t find you need to compromise on taste as a result. These FlavDrops give a beautiful toffee flavour to any food or drink without adding any calories.

The all-natural formula is entirely non-synthetic and can be added to taste in either small or large doses.

The FlavDrops are also vegan and gluten-free so fit around a variety of dietary requirements. You can curb your sweet cravings and stay on track with your calories. Win-win!

Top Buy: Salted Caramel Meal Replacement Bars, 12x bars – £19.99 

Anyone on a strict calorie-controlled diet will know just how difficult they can be to maintain, but with delicious meal replacement bars like these, you won’t struggle!

Each bar contains a minimum of 15% of the recommended daily intake for adults of 22 essential nutrients, so there are lots in each small bar – and you shouldn’t feel hungry after eating one.

Each bar is 228 calories, made up of 20g of protein, a healthy dose of calcium, potassium and phosphorous. Eat on the go to keep your intake down but your energy high.