Sports Direct Student Discount

Looking for a Sports Direct student discount? Well you’ve come to the right place.

We can confirm that there is no official Sports Direct student discount code with either Unidays, Student Beans or NUS. However, students can get a £5 voucher off you’re next shop when you spend £50.   Simply head to this page on and follow the instructions.

Plus follow these student money saving tips for more potential discounts for students:

Check out our quick savings section below for the latest promo codes, offers and deals.

50% Off and Further Reductions in the Big Sports Direct Summer Sale

Get £5 Off when you make a Click & Collect Order

80% Off Big Brands in the Sports Direct Outlet

65% Off Men’s Trainers

80% Off Back to Uni Trainers

Flash Sports Brands Sales

“I’ve been doing the research and found that there are other fantastic ways for students to save at Sports Direct. Take a look at our quick savings section below for the latest sales, promo codes and discounts:”

Sports Direct is the place to go to for discounted sportswear and equipment.

Now even though we’ve shown you some quick ways to save, we thought what the heck, we’re going to write a definitive guide for student discounts for Sports Direct and answer all those questions. And that’s exactly what we’ve done.

There is a contents box below so if there is a specific section that interests you then click on it an you’ll smoothly scroll to that section.

There can be lots of confusing answers when googling for a Sports Direct student discount related query. But never fear, the trusty Student Squirrel is here to explain all.

We’ve researched the answers to the most common questions plus found the best ways for students to save.

Ready to earn? Let’s begin!

1. Does Sports Direct do a Student Discount?

At the moment there is no Sports Direct student discount. This means that there is no student promo code available through Unidays, NUS Totum, Student Beans or any other scheme in the UK for university, college or school students.

Not to worry though, there are lots of easy savings for students to be made, and you can often get bigger discounts than you could if you added a student discount code at another shop.

Firstly, follow these steps:

  1. Check out our savings section in this guide. We update this regularly and have the latest  Sports Direct promo codes, sales, deals and offers to save you money.
  2. For the biggest discounts and most exstensive range, shop online at You can do click and collect if you want to try and return in-store.
  3. Check out the Sports Direct outlet shop. This web page is conveniently broken down into brands such as Nike, Adidas, Calvin Klein and Puma so you can search for some fantastic bargains.
  4. The clearance page has general discounts of up to 90% so for a super bargain check it out.
  5. And there is a flash sale page. These have weekly deals with some big brands such as Skechers and Adidas

There is a lot more great advice though so keep reading!

sports direct student sales

2. Is there a Sports Direct NUS, Unidays or Student Beans Discount?

“There are now various student discount schemes inthe UK. The big 3 are NUS Extra, Unidays, Student Beans and we are often asked if Sports Direct has a relationship with them.So what we’ve done is researched each of them to see if there is a discount code and the results are in”.”

Sports Direct NUS Discount?

There is no NUS Sports Direct scheme at the moment for students to save. This includes not being included in the NUS Extra card scheme.

Even if you are in-store you are unlikely to get a student discount if you ask at the till, but you never know. It’s because there are such big reductions made already.

Usually this would be listed on the but there is no entry there.

Sports Direct & Unidays Offers?

At this time of writing ( September 2018 ) there is no tie in with Unidays.

Not to worry though, check out our savings section to see the latest ways that you can save and any available promo codes.

Are there Sports Direct Student Beans Discounts?

Nope, there is no association between Student Beans and Moonpig.

Usually you would be able to get a unique student discount code to use at the online check-out but there is none.

Make sure though that you do check out the offers page though as all the deals should be located there.

The savings don’t stop there though students. Read on to get some more excellent savings tips!

3. Sports Direct Promo Codes, Vouchers & Discounts

In recent years there has been a big upturn in getting online promo codes for It’s a good digital marketing move and students get great reductions so everyone is a winner.

Even though there isn’t a standard Sports Direct student discount NUS code, but there are short term promo codes that this fantastic sports store releases every so often.

Take a look at our savings section which will list them all there. Plus here is an example of some great codes now live:

The great thing about the voucher codes is that you don’t need NUS id to prove your student status. They are available to all.

You just shop on the site and when you come to the online checkout, just pop in the discount code and you’ll receive your special saving.

This makes it really easy, just how we like it

Previous promo codes have included:

  • 20% off orders on the app
  • £5 off in-store voucher
Sports Direct Student Discount & Codes Discount Valid Until
£5 Sports Direct Discount Voucher £5 31/12/2019
80% Off Back to Uni Footwear 50% 30/09/2019
65% Off Mens Trainers 65% 30/08/2019
sports direct student discount outlet

4. Sports Direct Sales Diary & Alerts

Now Sports Direct is renowned for having a lot of sales and it can be tricky to keep on top of it. That’s where the Student Squirrel comes in handy as we keep a beady squirrel eye on them and let you know.

Take a look below at the ones we can find:

  • First check out our savings section at the top of the pages which is regularly updated with the latest sales.
  • The outlet page has sales broken down into savings by brand.
  • There are weekly sales which change every week on the flash sales page with some exclusive reductions.
  • The clearance page has the biggest discounts with up to 90% off.
  • Also make sure you check the home page as the big Sports Direct sales will be advertised on there.

Outside of these sales, there are also the big sales periods throughout the year which students can get the biggest discounts.

We have a summary of these below, so if it’s coming up to these it might be worth holding off.

Black Friday & Cyber Monday

Sports Direct goes big with Black Friday and we’ve seen a £10 e-voucher with every £50 spent.

That is the equivalent of 20% off which is a rare and massive discount.

Sports Direct Boxing Day & January Sales

Sports Direct usually puts in some better offers during the Christmas Sales.

On the run up to Christmas Day they had a 10% promo code for existing customers.

5. Store Overview & Buyers Guide

A household name in the UK, there’s one thing we can all agree on about Sports Direct: it’s the cheapest place for branded sports goods and leisure wear on the British high street and is chock-a-block full of bargains!

Sports Direct is now the UK’s largest sports-goods retailer and operates both online and through 670 stores worldwide.

The company has bought up several sports wear and sporting goods brands including:

  • Donnay
  • Slazenger
  • Kangol
  • Firetrap
  • Karrimor
  • Everlast
  • Lonsdale

The online store and physical bricks-and-mortar shops don’t always stock the same items, but their stock includes a range of not just sporting items but also stationery, children’s toys, miscellaneous household items and fashion accessories.

If you’re looking for a more traditional range of sporting wear and goods however, you’ll find those in-store too, including menswear, ladieswear, kidswear, football attire, running gear and outdoor equipment.

If you’re into sports, Sports Direct is undoubtedly THE place to pick up attire and equipment for it without having to find a specialist retailer; which can often be pricey and difficult to do. This opens sport to a whole range of people that otherwise may not find it accessible. Sports you’ll find equipment for in-store includes:

  1. Golf
  2. Cricket
  3. Gymnastics
  4. Yoga
  5. Netball
  6. Ice hockey
  7. Water sports
  8. Dance
  9. MMA

…amongst others!

Whatever society or club you want to join at uni, Sports Direct will make for the ideal place to buy your supplies without splashing the cash too heavily.

The size of the Sports Direct chain means that they churn through stock fast, and often have sales events on where you can nab real bargains. Most of the range isn’t at a high-end price point anyway (not that this necessary reflects the quality of goods – some of the brands at Sports Direct really are tip top) but flash sales and stock clearance events make for some hefty discounts and bargains that you’ll struggle to find elsewhere.

If you’re in-store, you may need to rummage through some ‘bargain bins’ to find these, but it’s worth persevering: they’re there, honest!

Even if you’re not a sports fan or gym buff, don’t let the name put you off. Sports Direct stocks a range of leisure wear and fashion accessories so you’ll also find jeans, tees and jewellery; and these too are available at discounted rates.

Whatever you buy in Sports Direct, perhaps their most iconic item is the branded giant mug. Yes, really. These are available online and at the tills of every Sports Direct shop and make for the perfect mug to house your tea, coffee… or party drinks. Is it what you’d expect to find in a sports shop? Probably not. But once you’ve got one you’ll wonder how you ever coped without!

Slazenger Extra Large Water Bottle 

Ideal for taking with you to the gym, to a match or game, or just to keep you hydrated on-the-go, these giant water bottles hold up to one litre of fluid and are reusable so there’s no need to indulge in wasteful plastic purchases time and time again. A sports cap for easy drinking can be screwed off for quick refills, and a measure along the side helps you keep an eye on how much hydration you’re taking in during the day.

Lonsdale Barrel Bag – £6.99

A fantastic, large and bright multi-purpose bag, this wipe-clean hold-all can fit in your gym or sports kit, or just be used as overnight luggage when you need it for a night away. The main section zips up and there’s a choice of two carry handles as well as an adjustable shoulder strap for comfort. It’s available in a range of colours and at 52cm wide, holds everything you need it to. The fabrics and manufacture alone probably cost more than seven quid, so we think this is a real bargain!

USA Pro Resistance Training Tube – £5.99

You may not have heard of a resistance tube before but look it up – there’s a whole host of exercises that you can do at home or in the gym with a band to build your endurance and strength quickly and effectively. Using a resistance band helps build your core strength, which can be difficult to gain. Containing high-grade natural latex with neoprene cushioned handles means that you won’t be able to snap this or to injure your hands giving it a go. At just £5.99, it’s time to try resistance training!

6. FAQs & Summary

Although there is no Sports Direct student discount, we’ve shown you in this guide how it’s possible for undergraduates to get some fantastic savings at

They don’t have any programmes with Unidays or NUS, but the reductions on a range of branded trainers, sportswear and fashion mean that it can often be cheaper to buy with this sports retailer than buy your items from another store with a student code! Just make sure you do a comparison before making your purchase.

Similar Retailers

For more high end urban sportswear and the latest must-have trainers then you need to check out our JD Sports student discount guide. Also, Foot Locker have a 10% discount and lots of great choice on trainers too.

You might want to check out the 10% Schuh student code which is popular for trainers as it Converse with some excellent savings.

Amazon has Student Prime where students get free next day delivery plus 10% promo code off fashion.

History of the Company

Sports Direct was founded in 1982 by Mike Ashley, who remains at the helm of the company today, but it was originally a single shop known as ‘Mike Ashley Athletics’ in Maidenhead.

A second shop, called Preston Sports, opened in 1984 in London and by 1992 12 shops were open. In 1995, the shops changed their name to Sports Soccer to focus more on football merchandise and equipment.

As the chain grew, a 100,000 square foot warehouse and head office was opened, and Sports Soccer began to buy up other chains; first, tennis and golf brand Donnay. From there, it continued to buy up smaller brands and opening new stores, and by 2003, had 150 of them. Not long after, they re-branded to Sports Direct to show their expanded sporting options and launched their online store. The company went public in 2006 and continued to grow and profit from there.

Mike Ashley himself has since been in the news for a variety of reasons, including concerns over their policy of hiring staff on zero-hour contracts. However, the company now say that they’re looking into the situation and are committed to improving HR policies.

Today, there are over 470 stores owned by Sports Direct in the UK, including some under other brand names; Lillywhites, Field & Trek and USC. There are also some franchised stores internationally, but for now, these seem few and far between.

Sports Direct Fun Facts!

Did you know?:

  • Sports Direct was established in 1982 by Mike Ashley
  • It is the largest sports-good retailer in the UK and has over 670 stores!
  • Sports Direct also owns USC and Lillywhites!
  • Fashion brands sold include Donnay, Slazengar, Firetrap, Everlast, Kangol, Karrimor and Lonsdale.
  • It started as a single store in Maidenhead
  • In July 2013 2000 full-time staff were awarded £70,00 each under the company’s bonus scheme.
  • In 2006 it overtook JJB Sports to become the UKs biggest sportswear retailer.