The great news is we can confirm that recently a Sports Direct student discount for 10% has been introduced. To get it, you can validate your student status directly on and you’ll be issued with a unique promo code to use. There is also a Unidays Sports Direct code so you can get it through there too.


There is also a fantastic Back to Sports sale, with up to 70% off football, tennis, golf, running and a whole lot more besides. There are some great trainers, coats and bags included with some big brand names too so make sure you take a look.


We’ve also researched all the ways students can save and listed the best money-saving tips below:

  • 10% student discount
  • 10% Unidays code
  • The sale page has some of the biggest discounts sorted by brand
  • 70% Back to Football sale
  • Up to 50% off Reebok
  • £10 click & collect voucher
  • Any valid Sports Direct discounts codes

“I’ve been doing the research and found that there are other fantastic ways for students to save at Sports Direct. Take a look at our quick savings section below for the latest sales, promos and discounts, as well as more info on the student discount.

Sports Direct is the place to go to for discounted sportswear and equipment.

Now even though we’ve shown you some quick ways to save, we thought what the heck, we’re going to write a definitive guide for student discounts for Sports Direct and answer all those questions. And that’s exactly what we’ve done.

There can be lots of confusing answers when googling for a Sports Direct discount related query. But never fear, the trusty Student Squirrel is here to explain all. We’ve researched the answers to the most common questions plus found the best ways for students to save.

Ready to earn? Let’s begin!

Does Sports Direct do a Student Discount?

We can confirm that currently there is now a student discount at Sports Direct for 10% off.

To get it, validate your student id and you’ll be issued with a unique code online through It’s not available through Unidays, NUS Totum or Student Beans


There are lots of additional easy savings for students to be made, and you can often get bigger discounts than you could if you added a student discount at another shop. Follow these steps to get the student discount today. Check out our savings section in this guide. We update this regularly and have the latest Sports Direct deals, codes, sales, and offers to save you money.

For the biggest discounts and most extensive range, shop online at You can do click and collect if you want to try and return in-store. Check out the Sports Direct outlet shop. This web page is conveniently broken down into brands such as Nike, Adidas, Calvin Klein and Puma so you can search for some fantastic bargains. The clearance page has general discounts of up to 90% so for a super bargain check it out. And there is a flash sale page. These have weekly deals with some big brands such as Skechers and Adidas


There is a lot more great advice though aside from the Sports Direct students discount so keep reading!

sports direct student discount

Is there a Sports Direct Unidays, NUS, or Student Beans Discount?

“There are now various sdiscount schemes inthe UK. The big 3 are NUS Extra, Unidays, Student Beans and we are often asked if Sports Direct has a relationship with them. So what we’ve done is researched each of them to see if there is a discount and the results are in”.

Is there a Sports Direct NUS Discount?

There is no NUS Sports Direct scheme at the moment or NUS Totum code. For students to save you can still use the standard Sports Direct students discount as mentioned at the top of the page. Even if you are in-store you are unlikely to get a student discount if you ask at the till, but you never know. It’s because there are such big reductions made already.

Usually, this would be listed on the but there is no entry there.

Are there Sports Direct Unidays Offers?

Great news, Sports Direct is now listed with Unidays so students can get the code which is correct as of April 2021


Are there Sports Direct Student Beans Discounts?

Nope, there is no association between Student Beans and Sports Direct. Make sure though that you do check out the offers page though as all the deals should be located there.

Check out our quick savings section at the top of the page for the latest promo codes, offers and deals off full price items. The savings don’t stop there though students. Read on to get some more excellent savings tips!

Sports Direct Codes, Sports Direct Vouchers and Discounts

In recent years there has been a big upturn in getting online promo codes for It’s a good digital marketing move and students get great reductions so everyone is a winner.

As well as the student code, there are short term codes that this fantastic sports store releases every so often throughout the year. The great thing about the voucher codes is that you don’t need NUS id to prove your student status. They are available to all. You just shop on the site and when you come to the online checkout, just pop in the voucher code and you’ll receive your special saving. This makes it really easy, just how we like it.

Previous codes have included discount off full-price items as below:

  • 20% off orders on the app
  • £5 off in-store voucher
  • Sports Direct Free Delivery and Next Day delivery
  • Sports Direct discount codes
  • Sports Direct voucher codes

Take a look at our savings section which will list them all there. Plus here is an example of some great codes now live and what Sports Direct offer currently in terms of savings:

Sports Direct Summary & Codes Discount Valid Until
70% Back to Football Sale 70% 30/05/2021
10% Sports Direct Student Discount 10% 31/12/2021
50% Off Reebok Sale 80% 28/05/2021

Sports Direct Sales

Now Sports Direct is renowned for having a lot of sales and it can be tricky to keep on top of it. That’s where the Student Squirrel comes in handy as we keep a beady squirrel eye on them and let you know.

Take a look below at the sales and offers pages on

  • First, check out our savings section at the top of the pages which is regularly updated with the latest sales, including Nike discounts.
  • The outlet page has sales broken down into savings by brand.
  • There are weekly sales which change every week on the flash sales page with some last chance exclusive reductions.
  • The clearance page has the biggest discounts with up to 90% off.
  • Also, make sure you check the home page as the big Sports Direct sales will be advertised on there.

Outside of these pages, there are also big sales periods throughout the year which students can get the biggest discounts. They also offer click & collect and a fab app for your purchases too.

Black Friday and Cyber Monday Offers

Sports Direct goes big with BF and we’ve seen a £10 e-voucher with every £50 spent. That is the equivalent of 20% off which is a rare and massive discount. There also other Sports Direct discount codes and Sports Direct promo code releases around this time.

Sports Direct Boxing Day and January Sales

Sports Direct usually puts in some better offers during the Christmas Sales. On the run-up to Christmas Day, they had a 10% code off full-price fitness clothing items, gym equipment or running shoes for existing customers.

sports direct outlet


Popular Questions

Does Sports Direct offer student discount?

The great news is we can confirm that recently a Sports Direct student discount code for 10% has been introduced. To get it, validate your student status and you’ll be issued with a unique code to use.

Is Sports Direct on UNiDAYS?

At this time of writing, there is no tie in with Unidays. Not to worry though, check out our savings section to see the latest ways that you can save and any available discount codes –

Can you use a Sports Direct student discount and a valid Sport Direct discount or Sports Direct voucher code on full price football boots, in essence combing two offers?

With Sports Direct they don’t tend to restrict which items you can buy when using a voucher code – so you could use it on Puma, footwear accessories, football boots Adidas gear, Nike etc. In terms of combing offers, you will need to check terms and conditions either online or when buying in-store.

When using student discount do you get delivery included?

Yes, you also get standard delivery when using Sports Direct voucher codes as well on all your favourite brands. Next day delivery costs vary but free delivery is an option

Store Overview and Buyers Guide

A household name in the UK, there’s one thing we can all agree on about Sports Direct: it’s the cheapest place for branded sports goods and leisurewear on the British high street and is chock-a-block full of bargains!

Sports Direct is now the UK’s largest sports-goods retailer and operates both online and through 670 stores worldwide. The company has bought up several sportswear and sporting goods brands include:

  • Donnay
  • Slazenger
  • Kangol
  • Firetrap
  • Karrimor
  • Everlast
  • Lonsdale

Some top brands there from this great United Kingdom retailer! The online store and physical bricks-and-mortar shops don’t always stock the same items, but their stock includes a range of not just sporting items but also stationary, children’s toys, miscellaneous household items and fashion accessories. If you’re looking for a more traditional range of sporting wear and goods, however, you’ll find those in-store as well as on the Sports Direct website or Sports Direct app too, including menswear, ladieswear, kidswear, football attire, running gear and outdoor equipment.

If you’re into sports, Sports Direct is undoubtedly THE place to pick up attire and equipment for it without having to find a specialist retailer, which can often be pricey and difficult to do. This opens sport to a whole range of people that otherwise may not find it accessible. Sports you’ll find equipment for in-store includes:

  1. Football
  2. Rugby
  3. Golf
  4. Cricket
  5. Tennis
  6. Gymnastics
  7. Yoga
  8. Netball
  9. Ice hockey
  10. Water sports
  11. Dance
  12. MMA

Whatever society or club you want to join at uni, Sports Direct will make for the ideal place to buy your supplies without splashing the cash too heavily.

The size of the Sports Direct chain means that they churn through stock fast, and often have sales events on where you can nab real bargains. Most of the range isn’t at a high-end price point anyway (not that this necessarily reflects the quality of goods – some of the brands at Sports Direct really are tip-top) but flash sales and stock clearance events make for some hefty discounts and bargains that you’ll struggle to find elsewhere. If you’re in-store, you may need to rummage through some ‘bargain bins’ to find these, but it’s worth persevering: they’re there, honest! Even if you’re not a sports fan or gym buff, don’t let the name put you off. Sports Direct stocks a range of leisurewear and fashion accessories so you’ll also find jeans, tees and jewellery; and these too are available at discounted rates.

Whatever you buy in Sports Direct, perhaps their most iconic item is the branded giant mug. Yes, really. These are available online and at the tills of every Sports Direct shop and make for the perfect mug to house your tea, coffee… or party drinks. Is it what you’d expect to find in a sports shop? Probably not. But once you’ve got one you’ll wonder how you ever coped without!

Sports Direct Student Discount Summary

We’ve shown you in this guide how it’s possible for undergraduates to get a Sports Direct student discount either on the website or through Unidays. We’ve also shown you how to get some fantastic  extra savings at

They don’t have any programmes with NUS or Student Beans, but the reductions on a range of branded trainers, sportswear and fashion mean that it can often be cheaper to buy with this sports retailer than buy your items from another store with a student code! Just make sure you do a comparison before making your purchase.

Sports Direct Wiki Facts, Did you Know?

  • Sports Direct was established in 1982 by Mike Ashley
  • It is the largest sports-good retailer in the UK and has over 670 stores and offer a discount off full priced items including Nike, Adidas & Puma – there’s always great deals to be had
  • Sports Direct also owns USC and Lillywhites!
  • Fashion brands sold include Donnay, Slazenger, Firetrap, Everlast, Kangol, Karrimor, Adidas, Nike, New Balance and Lonsdale. Plus all the latest football shirts.
  • It started as a single store in Maidenhead
  • Sports Direct student discount is one of the most popular in the UK however there are lots of ways to save
  • In July 2013 2000 full-time staff were awarded £70,00 each under the company’s bonus scheme.
  • In 2006 it overtook JJB Sports to become the UK’s biggest sportswear retailer.