Sports Direct is a great store to get cheap sports clothing and equipment bargains. We will show you how to get the best Sports Direct deals and hopefully save you more on your purchases.

If you’re looking for a Sports Direct student discount then make sure you check out our full guide page, which has instructions on how to get a 10% code plus other helpful money-saving tips for students as well as non-students. It’s updated regularly and lists the best Sports Direct offers, discount codes and bargains in May 2024 and will show you how to save money and get the latest deals. You will never miss a deal or discount code!


There are lots of things you can save on including:

  • Trainers & football boots
  • Football shirts
  • Nike & Adidas
  • Other big brands

The best things that you can use to save and at include:

  • A valid discount code
  • A Sports Direct outlet store
  • Sports Direct voucher codes
  • Discount codes released at key times of year
  • Click and collect
  • Various promo codes

sports direct deals

Sports Direct Free Delivery Tips

A great way to save money is by saving on delivery. So it is possible to get standard delivery at Sports Direct, although it costs £4.99. If you want next day delivery it is £7.99. Sometimes there are voucher codes to get these for free and we will announce them when they go live.

History of Sports Direct

Sports Direct was founded in 1982 by Mike Ashley, who remains at the helm of the company today. A second shop, called Preston Sports, opened in 1984 in London and by 1992 12 shops were open. In 1995, the shops changed their name to Sports Soccer to focus more on football merchandise and equipment.

As the chain grew, a 100,000 square foot warehouse and head office was opened, and Sports Soccer began to buy up other chains to get deal; first, tennis and golf brand Donnay. From there, it continued to buy up smaller brands and opening new stores, and by 2003, had 150 of them. Not long after, they re-branded to Sports Direct to show their expanded sporting options and launched their online store. The company went public in 2006 and continued to grow and profit from there. The owner himself has since been in the news for a variety of reasons, including concerns over their policy of hiring staff on zero-hour contracts. However, the company now say that they’re looking into the situation and are committed to improving HR policies.

Today, there are over 470 stores owned by Sports Direct in the UK, including some under other brand names; Lillywhites, Field & Trek and USC. There are also some franchised stores internationally, but for now, these seem few and far between.

Top Buys at Sports Direct

There’s so much good stuff to choose from… but a few staples we love here are:


Ideal for taking with you to the gym, to a match or game, or just to keep you hydrated on-the-go, these giant water bottles hold up to one litre of fluid and are reusable so there’s no need to indulge in wasteful plastic purchases time and time again. A sports cap for easy drinking can be screwed off for quick refills, and a measure along the side helps you keep an eye on how much hydration you’re taking in during the day. Much cheaper than adidas Nike alternatives.


A fantastic, large and bright multi-purpose bag, this wipe-clean hold-all can fit in your gym or sports kit, or just be used as overnight luggage when you need it for a night away. The main section zips up and there’s a choice of two carry handles as well as an adjustable shoulder strap for comfort. It’s available in a range of colours and at 52cm wide, holds everything you need it to. The fabrics and manufacture alone probably cost more than seven quid, so we think this is a real bargain and get deal!



You may not have heard of a resistance tube before but look it up – there’s a whole host of exercises that you can do at home or in the gym with a band to build your endurance and strength quickly and effectively. Using a resistance band helps build your core strength, which can be difficult to gain. Containing high-grade natural latex with neoprene cushioned handles means that you won’t be able to snap this or to injure your hands giving it a go. At just £5.99, it’s time to try resistance training and get deal!

Frequently Asked Questions About Sports Direct

Can I get free delivery from Sports Direct?

They don’t offer free shipping and free delivery.

Do Sports Direct offer an NHS discount?

At the moment they do not do an NHS discount, they previously did one for 60% off, however, as most of the range is heavily discounted it still offers good value.

Do you get student discount in Sports Direct?

Yes, uni, college and general students can enjoy 10% off.

Do Sports Direct sell fakes?

No everything they sell is legit and real!

Does Sports Direct offer free delivery?

No, they, unfortunately, do not.

Can I use my Sports Direct voucher online?

Yes, you can – simply pop the voucher and code number at the checkout and the discount will be applied.

Does Sports Direct do Click and Collect?

Yes, they do – we recommend this as sometimes the shops can get very busy.

Is there a Sports Direct app?

Yes, it’s defo worth checking out!

Summary of Sports Direct Offers And Deals

We really like Sports Direct as they offer year-round bargains and the best customer experience possible in their huge stores. They occasionally release promotional codes but we find that their prices are so low you will always find a bargain at any time of year. highly recommended – check them out!

If you’re looking for similar offers then check out these pages below as well as JD Sports and Nike discount code: