We can confirm that there is a 10% Fragrance Direct student discount. To get it simply validate your student status at fragrancedirect.co.uk and you’ll get a Unidays Fragrance Direct code to apply at the check-out. For limited periods throughout the year, the discount increases to 20% so look out for this.


The Fragrance Direct offers page is well worth browsing too. This is where students can get the biggest discounts of up to 65% off and some great brands including Burberry and Armani and there is a code for 15% off orders over £120. Also sign up to the newsletter for 10% off your next purchase.


There is a fantastic Fragrance Direct voucher codes page. At the moment there is a code for free delivery throughout the UK.


All the current voucher codes are listed here including:

  • Free delivery on all orders
  • 3 for 2 on selected brands
  • 15% off selected brands at Fragrance direct

Plus there are more ways for students to save more. Have a look at our money-saving tips below:

  • 10% student code at Fragrance Direct
  • 10% Unidays Fragrance Direct code
  • Check out the special offers page for the best of the latest deals
  • £10 Fragrance Direct voucher code
  • Up to 65% off on the sale page
  • Free Delivery on all orders
  • Check the homepage for the latest deals
  • No quibble 90 days return

Fragrance Direct is one of the UK’s top online perfume and beauty websites, with 14,000 products across 600 big-name brands. As well as scents and beauty products, there are even candles, bath and body and a great gifts section. They stock all the top brands including Calvin Klein, Robert Cavalli and Versace.

Our comprehensive guide will show you not only if there is one, but also how students can save more at fragrancedirect.co.uk.

Before we begin the guide, make sure you look at our savings section above, where we list the best promo codes, sales alerts and deals.

“We absolutely love Fragrance Direct at Student Squirrel towers for perfumes, aftershaves, beauty products, hair care and delightful gifts. It can be difficult for students to find discount codes but we can help with along with other money saving tips for students including free delivery.”


Is There a Fragrance Direct Student Discount?

There is currently a fantastic Fragrance Direct student discount in July 2024. Here is how you get it:

    • Go to the special student page on fragrancedirect.co.uk
    • Follow the simple instructions and verify your student status via UNiDAYS
    • You’ll be issued with a unique discount code
    • Purchase your fantastic makeup, skincare and suntanning
    • Get a minimum 10% off with your discount and smile with your saving

There are limited periods throughout the year that the official Fragrance Direct students discount increases to 20% so keep your eyes peeled for that. We’ll be updating our money savings section here, so please do check back before buying. Also, make sure you follow us on social media to keep up to date with current updates as they come in, you can also join our mailing list, simply leave your email address for weekly updates.

But did you know there are ways to get even bigger Fragrance Direct discounts than the standard discount reduction above? No? That’s what the Student Squirrel is here for and why we are one of the fastest-growing student discounts sites in the UK.

There are tons more advice on how to save though at Fragrance Direct, so keep on reading!

Firstly check out our money-saving section at the top of the page. This section is updated regularly with the latest voucher codes, sales and Fragrance Direct offers.

fragrance direct student discount
Use a Fragrance Direct discount code on top of student discounts to save more money.

The Fragrance Direct Unidays Promo Code

The student discount market is big business these days and Fragrance Direct is no exception. However, it can be tricky finding out exactly how to get your student discounts and what the best ones are. What with NUS Totum, Unidays and Student Beans; these are the 3 big student discount schemes in the UK – where do you start?

So while you’ve been in the campus library down the gym, or the pub the Squirrel has been doing the hard graft and researching. And here are the results!

Does Fragrance Direct do a Unidays Discount?

So the great news is that Fragrance Direct is signed up to the Unidays student discount scheme so there is a valid Unidays Fragrance Direct student discount code.

To get your Unidays Fragrance Direct 110 code, head to this page on fragrancedirect.co.uk, follow the instructions and you’ll be getting a fresh unique Fragrance Direct Unidays promo code. Awesome we say.

Now don’t forget to check out our savings section to see the latest ways that you can save with any available Fragrance Direct promo codes which could enhance your savings even more on those perfumes, aftershaves and hair care products.

Does Fragrance Direct Offer an NUS Totum Discount?

There is no NUS Fragrance Direct scheme as of July 2024. HOWEVER, NUS students are entitled to the 10% through UNiDAYS Fragrance Direct discounts as described above. Quids in!

Are There Fragrance Direct Student Beans Discounts?

Nope, there is no association between Student Beans and Fragrance Direct. Usually, you would be able to get a unique student discount code to use at the online check-out but there is none. Make sure though that you do check out the offers page though as all the deals should be located there.

To keep updated with current offers follow us on social media or by joining our e-list – simply leave us your email address or follow us on Twitter and Facebook!


unidays fragrance direct

2024 Fragrance Direct Discount Codes and Fragrance Direct Voucher Codes

One of the best and easiest ways for uni goers to save is when there is a Fragrance Direct promo code or Fragrance Direct offers available.

When they usually release these (and any Fragrance Direct voucher codes) they need to be used at Fragrance Direct.co.uk and they last from between 1-2 weeks.

We always list live codes and Fragrance Direct offer and if there is a valid Fragrance Direct discount code in our savings section at the top of this page, so make sure you take a look to save on those beauty products. They include:

Discount and Deals Discount Value Ends
10% Fragrance Direct Students Discount 10% 31 December 2024
10% Unidays Code 10% 31 December 2024
10% Newsletter Discount 10% 30 July 2024
65% off in the Fragrance Direct Sale 65% 30 July 2024
15% Voucher Code on Selected Brands at Fragrance Direct 15% 30 July 2024

Previous Fragrance Direct promo codes, Fragrance direct voucher codes and Fragrance Direct offers (excluding student discounts) have included:

  • 20% off all sale items
  • 20% off everything on the Fragrance Direct website
  • Fragrance Direct Free delivery (sometimes next day delivery)
  • Extra 10% off orders over £20
  • Free standard delivery
  • Fragrance Direct discount code releases
  • Free gifts with selected items
  • Free returns
  • Fragrance direct discount code and general discount codes
  • One-off Fragrance direct discount code releases

The Student Discount Squirrel has a tip:

“Using the Fragrance Direct voucher codes are super simple, just do your shop, get to the check-out and enter the code and the relevant reduction or offer will automatically be applied. Look out for their free gifts too including hair care, perfumes & aftershaves”


Fragrance Direct is perfect for getting your favourite perfume or aftershave for your first date. We have more dating tips for students in our useful guide.

Latest Fragrance Direct Sales – Students Can Save More

One of the best ways for students to get the biggest discount on beauty products, perfumes & aftershaves is when there is a big Fragrance Direct sale on. The big ones are around the same time each year.

Interestingly enough we’ve found out that there is an outlet sales page on fragrancedirect.co.uk which is worth a look at any time of year.

However, the best savings is when there is an official sale. Take a look to see if there is one due.

Fragrance Direct Black Friday & Cyber Monday Offers

There tends to be a huge Fragrance Direct Black Friday sale on perfumes & aftershaves. They have reductions of up to 50%.

We like looking at fragrancedirect.com as it’s easy to search by size which is handy and there were good reductions on dresses, shirts, trousers, shoes and much more.

If it’s coming up to that date (last week in November) then it’s worth hanging on to.

Christmas, Boxing Day & Fragrance Direct January Sales

Around Christmas, Boxing day and then into January, there are some amazing reductions and deals on beauty products to be had but they usually go quick – as well as the odd free gift.

Online is a great place to go but we recommend snapping it up if you see something you like as they tend to sell out fast. There also might be a voucher code like 10% off orders over £20.

Spring Mid-season & Easter Sales – Great Savings

Around mid-March Fragrance Direct have a mid-season sale and also something for Easter too.

We’ve found that they have a good 50% sale on selected items, and then add additional discounts of 20% on sale items so you can get up to 70% off. This is one of THE best times for students to bag a bargain.

Summer Sales – A Good Time to Save

Ready for your holidays? Then the summer sales are the perfect time to get make-up or beauty products bargains, perfumes & aftershaves at Fragrance Direct.

There are good discounts on a range of beauty products including sun tanning and creams which is handy.


If you are wondering if there are similar student discounts, then check out our House of Fraser, Boots, Feelunique student discount and Cult Beauty pages.

More Info About Fragrance Direct & History of the Brand

Fragrance Direct is the UK’s leading perfume provider (perfumes & aftershave) but now offers much more than just cheap scents. Their current range includes, of course, perfumes, but also make-up, skincare, sun and tanning products, bath and body, hair care, healthy living essentials, candles and homewares and gift sets. Using their large buying power to negotiate prices down as far as they can, you can be sure of a bargain every time you purchase. Today Fragrance Direct stocks over 14,000 different items spanning over 600 varied brands.

While high street retailers may be the place for you to sample scents and see what you like – a shopping behaviour known as ‘showrooming’, introduced since the advent of online shopping – Student Discount Squirrel always recommends shopping around for the best deal price-wise… and Fragrance Direct are often the best place for it – there is often a fragrance direct promo code to be found.

Get your Perfect Gift for Others and Yourself!

Of course, it’s not just buying products for yourself that you can rely on Fragrance Direct for. If you’re considering a beauty or perfume purchase as a gift, this is also the place to shop. From time to time there’s limited edition and exclusive gift sets available; so you may even find something that you otherwise wouldn’t be able to get.

Fragrance Direct is a budget brand selling premium products, but the value doesn’t stop there: they also offer a 10% student discount through a third-party site as standard! However, Student Discount Squirrel thinks we can do one better… so keep this site bookmarked and check back for the latest info on money-off deals, voucher codes and flash sales. If there’s a bargain to be had, we’ll find it for you and let you know about it! It’s great as you can get direct fragrance straight to your front door.

History of the Brand

Fragrance Direct launched in 1993, and as the name suggests, was focused on primarily perfumes. Founded the year before the ‘dotcom bubble’, Fragrance Direct was able to ride the success of online shopping as it hit peak popularity and were quickly in a position to diversify to include a wider range of goods in the beauty sector. And by getting a direct fragrance to the door the customers soon came ordering.

As customers became more conscious of the choices available online from competitors alongside the ranges they could buy in high street shops, they began to feedback to Fragrance Direct through email, phone and social media what they wanted to be able to buy cheaply online – and the company were able to respond to this by contacting the relevant brands and negotiating deals.

Today, Fragrance Direct remains a popular choice for not just perfumes but all beauty buys online with deals such as extra 10% off selected perfumes. The brand continues to work directly with internationally-known designer names to negotiate cheap deals and exclusive sets to stock; ensuring they continue to cement their name as a must-stop shop for all things sweet looking and smelling.

Fragrance Direct Fun Facts

Did you know?

  • They stock over 14,000 perfumes and aftershaves for direct fragrance to your door including Jimmy Choo, Marc Jacobs, Hugo Boss and more.
  • They launched in 1993
  • As well as doing fragrances they also stock skin and hair care products
  • They have an extensive online store as well as well-stocked physical shops

Frequently Asked Questions

Does Fragrance Direct do student discount?

There is a student discount for Fragrance Direct. The standard discount is 10% but for limit periods it is increased. There are also more ways for students to save in our savings section.

Does Unidays do a Fragrance Direct code?

Yes you can get a Unidays code for fragrancedirect.co.uk. Just validate your status and enter the code at the check-out.

Who owns Fragrance Direct?

Katie Jowle is the owner of Fragrance Direct. She’s from Stockport in the UK.

Is there a NHS discount for Fragrance Direct?

There is an NHS discount code for Fragrance Direct but it is only for 5%. There are usually better reductions with general voucher codes. Check out our savings section for the latest.

Is there free delivery with Fragrance Direct.

There is free shipping and delivery with Fragrance Direct but only with a promo code. There is only one code allowed per order too so your student discount code will more likely save you more.

Where is Fragrance Direct located?

Fragrance Direct is located in the UK. They have a 01625 telephone number so it must be in or near Macclesfield.

Summary for Student Discounts at Fragrance Direct

We’ve come to the end of this guide for student discounts at Fragrance Direct in July 2024.

Not only did we show you how to get the standard student code but we also confirmed that you get it through Unidays. Here is a summary of what students can get:

Student Discount 10%
Unidays Code 10%
Student Beans 0%
NUS Totum 0%
Best Current Offer 15% off orders over £120

However, there are additional ways for students to save and get great deals too, such as voucher codes and sales alerts so make sure you check out our savings section at the top of the page.

We’re off to start smelling sweeter with our Fragrance Direct purchase and gift sets!