A firm fast fashion favourite, Boohoo.com is a UK-based e-retailer of clothing, aimed at 16-24-year-olds, and with the expansion to BoohooMan.com; multi genders. One of many fast-fashion websites online, it has grown to buy and run competitors PrettyLittleThing and Nasty Gal.
Boohoo.com is a budget clothing retailer, and the average price of a garment is just £17 – but sales events and the Boohoo student discounts can greatly reduce this.
Their attire is manufactured around the world and purchased in small quantities, only to be re-stocked if they’re really popular, so you often won’t be found in the same garms as anyone else if you buy from here!
Focusing on bright colours and essentially inventing fashion trends before they happen, Boohoo.com caters for standard sizes as well as offering petite, tall and curvy collections.
There’s even now a kids-wear section to really pull in a new market.GET STUDENT DISCOUNT >
Boohoo hold up to 10,000 lines of stock at any one time and sort their items by type as well as ‘look’ collections such as ‘Going Out’, ‘Occasion Shopping’ and ‘In Paradise Holiday-wear’. Their purchases are shipped quickly and so makes for the perfect destination for quick and easy cheap buys when you need something new for the wardrobe in a hurry.
Boohoo is already a fairly budget brand – which needless to say, we here at Student Discount Squirrel thoroughly approve of – but combining student discounts with their sales events and online discount codes can make for some real bargain buys; particularly of stock that hasn’t been re-ordered and they need to clear from their warehouse. Stack discounts where you can!
There are loads of delivery options for Boohoo’s brands, including delivering to lockers, weekend delivery slots and next-day delivery. However, if you’re buying from the site more than a couple of times a year, you’re best to opt for the Premium delivery service. For a one-off fee, you’ll receive free next-day delivery on all orders for a year. The amount that fee costs varies but there’s often discount codes available for it, and it never seems to creep over the £10 mark, so you could save yourself some real cash with this. All returns to the site are free, so there’s no excuse to hanging on to ill-fitting or ill-suited items, and if you do need something quickly, you can order up to midnight and still receive next-day delivery between 6pm and 10pm the next evening.
Boohoo has long been a student fast fashion favourite but as it grows, develops, and takes other brands under its wings, we can only see prices and quality getting better – which is great news for Student Discount Squirrel bargain hunters!
Boohoo was founded in 2006 by business partners Mahmud Kamani and Carol Kane, who had previously worked for household name chain stores such as Primark and New Look. Unlike other e-retailers of fast fashion at the time, who had quickly diverted business to brand names and third-parties, Boohoo only offered clothing under its own brand and did not stock anyone else.
Quickly gaining popularity due to its ease of use, cheap price points and speed of manufacture and delivery, Boohoo began to market across social media channels – ideal for its target market, and cheap to do with online influencers and minor celebrities. Investment was made into the site (70% of traffic is from mobile devices, so it’s always important for it to appear as mobile-friendly as possible) and then into buying up competitors such as Nasty Gal. In 2017, the company hits its peak; investing in a new £150million warehouse and making annual turnover of over £3billion, much of this as a result of click-throughs from social media channels. Boohoo is now one of the biggest fast fashion websites in the world, selling to over 100 countries, and was awarded City A.M.’s Business of the Year award.
BOOHOO FUN FACTS!
Did you know?:
- Boohoo is a UK based fashion retailer aimed at 16-30-year-olds!
- It has over 36,000 products
- Boohoo was founded in 2006 by Mahmud Kamani and Carol Kane
- All their clothing brands are own-branded!
- As of Sep 2017 Boohoo has a massive social media following – including 4.4m Instagram followers, 0.5 Twitter followers and 3.1m Facebook likes!
- Boohoo has an official Boohoo Student Discount scheme in place
- Boohoo also own PrettyLitteThing and NastyGal.com
And remember, if you’re looking for a Boohoo student discount, then check out our student guide page for the latest codes and money-saving tips.
BEST STUDENT BUYS
Struggling to find the best buys at Boohoo? We can help. Take a look at our top picks! And don’t forget to check out our guide to find out how students can get free premier delivery and lots of other money saving tips.
KATIE OVERSIZED SUNGLASSES – £4.00
Ready to hide a multitude of sins, these chic giant sunnies will get you through any hangover, covert shopping trip or bright day! Play up your partywear or hide behind the lenses when in your sweats, these sunglasses are cheap enough that you won’t be heartbroken should you lose them, but also that you’re definitely going to get some good value wear out of them. Every girl needs a pair of big sunglasses – even if only to cover up the fact you’ve left the house without your mascara.
SMOOTHIE NOW DRINKING CUP – £4.00
Disposable plastics and non-recyclable items are falling out of fashion fast – and lots of university campuses are banning such products completely! Even if your uni has yet to take the plunge, investing in this cup will make you more environmentally-friendly as you order your cold drinks during the day and can encourage you to drink more water or juice during the day. You could even start blending smoothies in the morning ready for the day ahead!
IVY RIBBED STRIPED ANKLE SPORTS SOCK – £3.00
The preppy finishing touch to any outfit, these cotton socks are cosy and sports luxe. The design detail is cute enough to be worn regularly with shoes or just around your student flat to keep those toes warm. Available in two colours, these are higher quality than you’ll find in high-street budget stores and will last through as many washes as you subject them to… although whether they’ll remain in a pair can’t be guaranteed!GET STUDENT DISCOUNT >